Retail Solutions

Anti-Counterfeiting & Authenticity Verification

Protecting Brand Integrity with Serialized RFID Tags

Soochak Bharat enables each product to be assigned a unique RFID identifier, allowing store personnel and customers to verify authenticity on the spot.

Solution Highlights

  • Serialized RFID tags linked to brand authentication platforms
  • Tamper-evident tag formats
  • Mobile validation tools for customers and retailers
  • Reduces return fraud and counterfeit resale

Key Hardware Components

  • Ceramic Labels (SBT-25CR4): For hard-to-duplicate luxury and fashion items
  • Desktop Reader (SBD-U25): For brand-side validation and returns
  • RFID Printer (SBPR-U2501): For encoding secure product identities